Quick answer
- Kindle Unlimited is now called Kindle+, per Amazon's own announcement.
- The US price is $11.99 a month plus taxes.
- It is still a borrowing library, not a purchase: titles leave when you return them or when the subscription ends.
- Searching the old name still works, and will for a long time, because that is what everyone calls it.
Amazon has renamed Kindle Unlimited. The subscription is now Kindle+, and the change is a name and a packaging change rather than a new product: the same borrowing model, the same apps, the same catalogue mechanics.
What it costs and what you get
Amazon's own pages give the US price as $11.99 a month plus taxes, with a 30-day free trial, and describe the service as access to millions of ebooks along with audiobooks, comics, manga and magazines. Other countries have their own prices, which we have not recorded. Borrowing limits and the no-due-date arrangement are unchanged.
Why the old name is still the useful one
For readers, nothing to do. For anyone searching, the old name will stay the common one for years, the way people still say Scribd for a service now called Everand. Our page keeps both names for exactly that reason.
What it means for erotica specifically
Nothing changed in the rules. What matters for this niche is what has always mattered: Amazon's store policy bans pornography without defining it, and erotica is sold on the storefront regardless, which is a gap we describe rather than resolve on the Kindle+ page. Authors who publish through Amazon face that same undefined line, covered on how to publish erotica.
More changes worth knowing about are in the news section.
FAQ
Is Kindle+ a different service from Kindle Unlimited?
No. It is the same subscription under a new name, per Amazon's announcement.
Did the price change with the rename?
The price on Amazon's pages at the time of writing is $11.99 a month plus taxes in the US. We have not recorded what it was before, so we will not claim it rose or fell.
Do I keep the books?
No. It is a borrowing library. Titles go back when you return them or when the subscription ends, which is the main thing that separates it from buying.
Sources
Official pages, documentation and store listings we read for this page (last check October 27, 2026).
- aboutamazon.com: Amazon article 'Kindle Unlimited is now Kindle+', updated October 22,…
- amazon.com: Kindle+ FAQ: 'more than 5 million eBooks', 30-day free trial for new…
- amazon.com: Help page: borrow up to 20 titles, no due dates, download to Kindle app
- amazon.com: Sign-up page, titled 'Sign up to Kindle+ for a Free Trial' (the old Kindle…
- kdp.amazon.com: KDP Content Guidelines: pornography and other content Amazon does not sell;…
- kdp.amazon.com: KDP Select help: Global Fund payout based on Kindle Edition Normalized…
- apps.apple.com: App Store listing of the Amazon Kindle app (seller AMZN Mobile LLC, age rating)
- play.google.com: Google Play listing of the Amazon Kindle app (Amazon Mobile LLC, 100M+)
- support.google.com: Google Play Books Publisher Content Policies: sexually explicit…
- support.google.com: Google Play Books programme policies: 0% viewable and US$1.00 minimum…
- support.google.com: Google Play Books Revenue Split FAQs: 70% and 52%, countries, no fees
- support.google.com: Google Play Books 'Get paid with your earnings': methods, schedule,…
- support.google.com: Google Play Books checklist: 'For mature audiences' box
- kdp.amazon.com: KDP Select programme page: free 90-day programme, automatic Kindle+ inclusion
- kdp.amazon.com: KDP Select Enrollment: exclusivity, three-day cancellation
- kdp.amazon.com: KENP Report help page